World Pillow Fight Day at 1Utama -3 April 2010

March 24, 2010

KL World Pillow Fight RandomAlphabets

Over 70 cities around the world participating-


New Gathering Point: Outside, Lower Ground, entrance of New Wing 1Utama, near Subway/Cold Storage.


Some of the things you will want to know:

  1. The location of this event’s Gathering Point will only be revealed days before the fight. Don’t ask where the Fight Point will be, we won’t tell. We never tell. You just find out when the time is right. At the last minute, that is.
  2. Gathering Point and Fight Point are two separate locations.
  3. Pillow Fight Police (PFP) will be at the Gathering Point to welcome you and escort you to Fight Point.
  4. PFP will stand out, it will be easy to spot them. If you can’t spot them, you shouldn’t be near a pillow.
  5. Bring your own weapon of choice. We will be selling pillows on that day just in case. If all the pillows get sold out, then you won’t have a weapon.
  6. Only Pillow Fight with someone who has a pillow. Do not hit the official photographers.
  7. Always be cool, we are not there to cause trouble or nuisance.
  8. There will be official photographers and videographers, and photos will be uploaded and available for all. In short, this is a Pillow Fight, not a photography competition. Fight, not click!
  9. Show your love to us by purchasing our t-shirts. Not all of our projects have sponsors. Buying our t-shirts help us in funding our projects. More importantly, participate! Join in!
  10. Most of all make sure you have fun!

This event is also on Facebook. Click here.

#KLPillowFight on Twitter

KL Pillow Fight Teaser cnvs

The Game Plan

4.00pm : Pillow Fighters come to the Gathering Point (the location for this will be announced online on 31 March)

4.30pm : Pillow Fighters will be escorted by the Pillow Fight Police to the Fight Point.

4.55pm : Both teams in position…time for battle…

Here’s last year’s gig. Watch it to get the idea if you haven’t got a clue.

Corntoz Pillow Fight Kuala Lumpur from RandomAlphabets on Vimeo. Music by Butterfingers.

Video and photos from Corntoz Pillow Fight, Kuala Lumpur!

April 10, 2009

Thank you!

To view all the photos, click Gallery. There’s a writeup in the papers, 8 April. There are two videos. One by RA, one by The Star Newspaper. Scroll down to watch them.

Group Photo at Cineleisure, Damansara

Group Photo at Cineleisure, Damansara

To view the post that promoted this event prior to 4 April 2009, click here. If you would like to be notified for our next project, join the R A group on Facebook. No spam.

RA avoid asking for donations to support its operations and costs. If you’d like to see more of our initiatives, contribute by purchasing our t-shirts, and of course participating in our projects. :)


copy-of-designshirt-gym*New t-shirt design coming soon. Place your order, just email, no deposit.




Thank you to the organising team (names below, scroll down).  Germ from French For Incredible for his artwork, Yani Mustapa & Jazmi Kamarudin from Cineleisure Damansara, Diyana Shahrum, Joseph Dhevan & Pierre Pang from Corntoz, and of course to all Pillow Fighters who participated and made it a blast!



Corntoz Pillow Fight Kuala Lumpur from RandomAlphabets on Vimeo. Music by Butterfingers.

The video we made


The video by The Star


Photography team were made of :

  • Haikal Shaharuddin
  • Hariz Kamal
  • Khalil Makata
  • Chin Ren Yi
  • Dhuha Johari
  • Zulhelmi Misran
  • Syamim Sharum

Videographers were :

  • Khairah Makata
  • Juria Toramae
  • Ian Kirk

Pillow Fight Police :

  • Juliana Tang
  • Neena Sufian
  • Amelia Anuar
  • Sarah Fathallah
  • Chris Tock
  • Akhmal Wahab
  • Liyana Ferdaus
  • Khad Lubis
  • Amin Abdul Rahman
  • Eryl Erlyna
  • Zaza Fathy
  • Jennie Yang
  • Nina Alyani
  • Athirah Naim
  • Munir Shah
  • Nawar
  • Maria Ghani
  • Salini Zaini

Other team members :

  • Hashim Abdullah
  • Firdus Ahmad
  • Niki Cheong
  • Hassan Ali
  • Nasir Ahmad



Corntoz Pillow Fight – Gathering Point revealed!

April 2, 2009

*This event has passed. Click here to have a look at the video and pictures taken on 4 April 2009.

There are over 75 cities around the world participating-

Scroll down to find out the secret location of the Gathering Point!

Things you must know :

  1. The location of the Pillow Fight Point, will only be revealed at the Gathering Point.
  2. The Pillow Fight Point, will not be at the Gathering Point. It will be a different place altogether. They are two different places.
  3. The Pillow Fight Police, will be clearly marked and you will know them, when you see them.
  4. Members of the Blue team, and the White team, will be distinctive and clearly marked as well. The Pillow Fight Police will help you with this, on the day itself.
  5. Bring your own pillow.
  6. Do not carry them around. Keep it in a bag, until it is time to ‘Pillow Fight’.
  7. Only ‘Pillow Fight’ with someone who has a pillow.
  8. Keep your cameras and spectacles safe. There will be a team of official photographers, and photo will be uploaded and available for all.
  9. Have fun!

Avoid wearing shoes as you will have to take it off. No footwear allowed during Pillow Fight. Bring a carrier bag to keep it if you like.

This event, is also on Facebook. Click here.

Watch the video below :)


Corntoz Pillow Fight 4 April 2009 from RandomAlphabets on Vimeo.

The Game Plan

4.00pm : Pillow Fighters come to the Gathering Point

4.20pm : Pillow Fighters will be split into two groups. White and Blue. The appointed Pillow Fight Police, will help with the split.

4.25pm : One team will go first to the Pillow Fight Point, escorted by the Pillow Fight Police.

4.30pm : Second team will go to the Pillow Fight Point, escorted by the Pillow Fight Police.

4.45pm : Both teams in position…


Gathering Point revealed! It is not at Cineleisure

Watch the video below to find out.


Music by Butterfingers ‘Chemistry’. Artwork by Germ. Video by Zain HD.


Corntoz Pillow Fight Laws of War.

  1. Only Pillow Fight with someone who has a pillow.
  2. Swing lightly.
  3. We are not there cause trouble or be a nuisance.
  4. We are only there to gather, before going to the Pillow Fight Point.
  5. While waiting, feel free to support the economy via the shops around you.
  6. Don’t worry, you won’t get left behind.
  7. Unless you’re fashionably punctual and it’s always the traffic, never you.
  8. Finally, don’t kancheong spider (get overly excited, menggelabah).
  9. Just wait for the cue to split teams to rock and roll.


Pictures: rwp wellington, eindhoven, kuala lumpur, melbourne, singapore

August 25, 2008

.wellington Alastair Smith

In Civic Square, Wellington. Photo by Alastair Smith



Read while Waiting Project

“To think that it was just an idea you had some 3 months ago to where it is now. You’ve done so much, am proud of you.”
- Miss Not Ascertainable

RWP first crossed my mind in early May 2008. While I was pushing my bike on the highway after it ran out of petrol. It was one of the best times of my life.

I’ve been a law graduate since December 2007, and could be earning perhaps RM2000 a month for an employer silly enough to pay me that kind of money. But I’m not.

Instead I’m a self-employed unpaid pseudo activist doing what I feel like doing and persuading as many people as I can reach, convincing them why they should listen to this madman.

Whether you commend or criticise the Read while Waiting Project, but henceforth at some point in your life, it has (even) subconsciously moved you to read as oppose to not doing anything productive with that time, I then, have achieved what I set out to do.

RWP Pay It Forward Bookmarks

*All pictures you see here are also available on Facebook.




“I just left the place. Although tak ramai, I’m really happy with it. Ada dalam 6, 7 orang, and they are all totally strangers, grouped together to read books. Best douh. Thanks a lot bro. You taught me something there and I felt it.”
- Izhar Moslim

To promote the participation and awareness of RWP, RA has done 3 things (1st video, 2nd video & 23rd August flashmob) and have 1 more remaining. That is, the BookCrossing gathering.

It is where people, strangers and friends, would meet up to either loan or give away books. This gathering will be done in a few months time.

Below are pictures from Melbourne. It was coordinated by Izhar Moslim, who arranged for 400 RWP Pay It Forward Bookmarks to be delivered to Melbourne at the last minute via Afiah Hafiz.




“P.S. = it was .. niceeee !!!”
- Chiara Mafucci

RWP has 2 main objectives
1. To see more people reading (any form of literature) whenever they wait
2. To make people more conscious of whenever they are about to go somewhere and know that some waiting will be involved, then bring something to rea

Below are pictures from Eindhoven. It was coordinated by Chiara Mafucci. Chiara is from the south of Italy and works in Eindhoven. Zain HD had dinner with her in when he was in Eindhoven for one night (November 2007).




“’s raining here.”
- Sofiah Jamil

The reason why RA picked the ‘waiting’ element is because of the baby steps approach.

Don’t try to get someone who does not even read to start the habit, buying literature and/or set an over optimistic goal.

Below are pictures from Singapore. It was coordinated by Sofiah Jamil. She is researcher at the NTU Rajaratnam School of International Studies and co-founder of Itchy Traveller.



Kuala Lumpur

“Zain, great fun meeting you yesterday. Enjoyed the RWP. Let’s think of something fun for World AIDS Day please!”
- Marina Mahathir

The idea was to get a person comfortable with the idea of reading in the first place, and then what that person does subsequently, is up to them.

And the simplest way to do it, is to get them to not allocate a time of the day specially for reading, but to fill it in between things they already are doing.

Below are pictures from Kuala Lumpur (taken by Joshua Ong). It was coordinated by Zain HD of RA. He needs a break.

RWP also got picked up in New Zealand by two influential bloggers. Social commentator Paul Reynolds and former managing director & publisher of Penguin NZ, Graham Beattie. With the help from Paul, RWP was promoted on the Christchurch City Council Library Official Blog and the National Radio of New Zealand.



Random Attire

RWP is one of RA’s pro bono projects. Support our projects by donning these t-shirts.

RWP weekend with pictures

July 28, 2008

Typo: stay tuned*

I wrote a few days ago about the hectic weekend of campaining RWP. Below are pictures from all 3 events.

  • Thursday : I received confirmation from the 3 hosts that I’ve been given a spot to talk about RWP at their events.
  • Friday : Ezra (Farish’s publisher) calls and suggest to screen the RWP video at the Book Launch. He’ll sort out the projector if I can sort out the CD. Immediately made calls to 2 friends of RA when it comes to videos, Vini & Altimet. Got it sorted and met Farish & Ezra that night for the first time to pass them the CD.
  • Saturday : Woke up and went to 4 hours of lecture. Rush off to print the RWP ‘poster’, then to Bangsar for Readings @ Seksan. At 4.50 I spoke, and at 4.54 I was on the road rushing to Taman Tun for the Book Launch.
  • Sunday : Doppelganger at Marketplace. Brilliant. Love the concept of the open mic. Anything and everything.


Readings @ Seksan

Dr Siong Toong SiongRobert Raymeramir muhammad

  • Poster by Shahril Nizam. I came across his book once. His illustrations are quite nice. Looks nothing like the poster.
  • Dr. Shih Toong Siong. Old school. Said some pretty interesting things about his book.
  • Robert Raymer. I had trouble following what he was reading, with the mic probs and the roadwork noises. His book has gotten good reviews though. He also teaches Creative Writing in Sarawak.
  • Kathleen Choo of Poetry Underground. Catchy stuff she had. Sharon taking a picture of her.
  • Sharon Bakar (the MC), introduced this guy as ‘the revolutionary’. Since I’m writing it, to be fair, I’ll quote from what she said in her blog, “This is Zain who is trying to rope us all in to take part in his wacky Read While Waiting project. I have a feeling we might just succumb to his charm!
  • The brownies that I did not see. Apparently, someone placed it there and it was from Amir Muhammad.

Thanks Sharon for letting me speak at again, another one of your events. AND for telling me to keep it short this time. I think it’s better that way too. :)


Book Launch : Di Balik Malaysia by Dr. Farish Noor

Guests watching the RWP videoDr. Farish A. NoorZaid Ibrahim

  • After the intro by the MC, I opened by talking briefly about RWP before the video screening.
  • The video screening. People watching. ( …. )
  • Dr. Farish A. Noor.
  • Zaid Ibrahim.
  • Some peoples checking outs the RWP Pay It Forward Bookmarks.
  • Some more peoples checking outs the RWP Pay It Forward Bookmarks.

I met a ton of people here and I thank them for the support. Besides the obvious, they were namely, Datin Suliana Shamsuddin, Jacqueline Ann Surin (, Jason (Editor Off The Edge), Malik Imtiaz, Juana Jaafar (Peace Malaysia), Carol (UNHCR), Daphne Lee (Dram Projects), Michelle Gunaselan.

Hope all this name dropping will nudge some of you readers to actually be part of this project, and not just talk about it. Seriously.


Doppelganger at Marketplace

Jaz Doppelganger

  • Madman speaking again.
  • Jaz, founder of the monthly Doppelganger and a superb host. On and off the stage.
  • RWP Pay It Forward Bookmarks on the registration counter.
  • Registration counter.
  • Inside of Marketplace.
  • What came off Madonna’s chest. Refurbished, of course. :)


Tomorrow (Monday) night, I might be speaking at a talk at KGPA. And in the midst of speaking with organisers of other events.

As Ghandi said, be the change you want to see in the world.

The change I want to see is to have more people reading while they wait.

And all this is what I’m doing to make that change.

It would be nice to see you do something. For anything.

Drop the zng

July 21, 2008

“I shall try to tell the truth, but the result will be fiction.”
- Katherine Porter

For the moment:
Kunze Kwadoka – Oliver Mtukudzi*

*This song, makes a person happy. Too bad the link I found is not the full version.

MPV TrashNote: ofor the purpose of conveying this story, I find that there is no need to indicate the background, age, race or religion of The Lady. I consciously leave out whatever that fuels a subconscious prejudice.

There is nothing more fulfilling, then being a malicious virtuous person. You get to be good, and mean at the same time. Perhaps it is not being described aptly. But here’s what happened.

I parked and saw this lady on the other side, with her Naza Ria MPV. With her rear door open, she was bending over from outside with her body inside, cleaning the car. She was fishing for plastic cups, bottles and pieces of paper. Stuff like that. Nearby, I saw a 10% full 500ml Coca-cola bottle and an orange plastic bag. I’m not sure if she is a relative to those two objects.

She found a disposable plastic container (palm size) and flicks it out of her car without looking. Clearly, that was her way of disposing the disposable. I immediately went,


From her dressing, one could tell that she’s not with the In Crowd. But even if you’re not, you must be aware of this pretentious going green fab clouding our self rightous lives. Embrace the fab, at least.

So I pick up the plasticontainer, and say ‘excuse me‘ with a wide, kind, and I wanna slap your face smile. She turns around shocked, unexpected to see someone behind her.

You dropped this.

When I left, her car was gone. And so was the plastic bag and Coca-cola bottle.

RWP bookmark

July 20, 2008

“You’re a workaholic. And if you’re not careful, it’s something that will always be. xxx”

For the moment:
The Ultimate (Live)- The Roots

*This post was originally written on 28 June.

RWP BookmarkIf you are visiting this website today, because you received the RWP bookmark, then you have made RA and it’s efforts happy. And a step closer to making RWP a success.

Read the main posting on RWP, that explains the whole project, here.

Join RWP on Facebook.

*If you really support and believe in this project, then take those bookmarks, pass it to someone you know. Leave it on your colleagues desk, in your classmates pencil box or next to your relative’s jamban. Whatever. As long as it gets the message around and delivered. Baby steps.

*If you want some more bookmarks/cards, let us know. We’ll meet up and pass it to you. We distributed more than 750 at KLue Urbanscapes and will be printing more.

One of the main basis of RWP is that it carries the Pay It Forward approach. So what we have done is that to make bookmarks that look like this.

We ordered 1000 of it.

And decided that we should distributed in batches of 3 so that the recipient can share it to more than 1 person.

Last night it arrived at my house and I sat down alone for almost 4 full hours, wrapping 999 RWP bookmarks with 333 black rubber bands.

Multiplies of 3 will get you 333 batches with one extra odd card out. The blue dot on the W, is that extra 1.

Because I’m just that gatal, I decided to use more rubber bands to put everything together.

The quote above, was an sms from someone who knows me only too well. My first time being told so. Something I didn’t notice for myself. Something I needed to hear for myself.

Again, if you are visiting this website today, because you received the RWP bookmark, then you have made RA and it’s efforts happy. And a step closer to making RWP a success.

Thank you. :)

Do not request a mythical freeze celeb

April 22, 2008

“Men. It is a shame to us women that we make them.”
-From Whom The Bell Tolls

For the moment:
Nutcracker Suite, Arabian Dance – Tchaikovsky
Nutcracker Suite, Dance Of The Reed Pipes – Tchaikovsky

*Below are two videos I think you should watch. The former recorded sometime in the 90′s. The latter is the Official Video for FWED’s version. Ours will be released on 4th May.

Of late I’ve been getting an immense amount of Friend Requests on Facebook. I do not know 95% of them. I suppose it’s because of all the Freeze buzz and putting myself somewhat out there. Not something I had time to think or plan about considering how things have been.

I like to get to know more people and make more friends. But I take the term ‘friend’ somewhat seriously and I avoid adding strangers on Facebook. Yes I do over analyse things and can be hard up the ass. I like things to mean what they’re suppose to or what I think it means.

I’m not sure how much of me they know, but allow me to share bits and pieces. I’m doing so because I am beginning to get this impression that some of you/them think that I’m this celebrity and all is well. A natural misconception due to the Freeze buzz.

Besides what is stated here, I ride a bike. And yes it is often cars don’t take our presence seriously. It looks like a normal 100-125cc bike but with an automatic transmission. I don’t own a car because it is not practical and I can’t afford it. Organising 3 projects in 3 Sundays made my handphone bill go up by at least 300%. My source of income comes from my parents even though I made it a point to stop asking for it years ago, I won’t ask them to stop giving just as yet either. Another part of my income is from teaching PMR & SPM students tuition and doing MC jobs.

All in all, it’s not much but I pull through and I am contented with what I have (beyond the monetary sense) and what I make (beyond the monetary sense). The best times of my life are when I’m with my little sisters. Despite them describing it as a nightmare in broad daylight with their eyes open and their ears covered.

Just like everyone, I rely and am close to my relatives. Except that compared to the average person, I have alot of cousins. They’re everywhere like roaches. They are the people I trust and surround myself with.

Moving along, a few days before Freeze For World Earth Day, I was already talking about the next project in May but that kind of mellowed down because FWED took up too much of my capacity. However, about 90 minutes after FWED ended, I splurge massacre like on the next project when I was having a post-mortem supper with 2 of my Right Hand Men: Hassan SGF & Nasir SHB.

At 3 am, another splurge came and I opened Microsoft Notepad (because I’m old school like that), and typed everything down and expanded the idea even more.

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